Five UK and Ireland agencies, including two in the North West, have joined forces to create a new marketing ‘super’ agency with a combined headcount of 65 professionals.

The business is the brainchild of Darren Low, founder of Cheltenham-based Liquorice, which is one of the agencies involved in the new venture.

London and Carlisle digital agency Upbeat Productions, Warrington brand communications agency Bugler Smith, Birmingham’s JC Social Media and Belfast’s premier UX agency Fathom, which also has an office in Dublin, are the other four.