North West-based brand, Hoover, is set to launch a 6-figure marketing campaign to promote its new vacuum.

The Warrington-headquartered appliance manufacture will be kicking off an 8 week DRTV (direct response tv) campaign across Sky, Channel 4 and ITV.

The television campaign will be supported by PR, social media and digital marketing.

Hoover, which is part of Haier Europe, is headquartered in Birchwood, Warrington.