A Birchwood Park-based provider of cloud-based subscription management and billing technology has been acquired for £37.1m.

Aptitude Software, the specialist provider of finance transformation and automation software said the acquisition of Warrington headquartered MPP Global Solutions will strengthen its presence in global technology, media, and telecom sectors where businesses are increasingly adopting subscription models.

MPP Global’s eSuite platform converts and retains paid users for its clients, and is unique in its integration of identity management, customer relationship management and automated subscription billing.

It counts major global media companies including Sky, News UK, Daily Mail Group, L’Equipe and McClatchy among its clients employs around 100 staff at its Birchwood Park base.