Discount food retailer OOPS! opens a brand new store in Birchwood Shopping Centre creating 16 new jobs.

The store, situated in the popular shopping centre, will become the fourth store for OOPS! in the North West in nine months, standing at 7,500sqft and will be situated in the unit previously occupied by Peacocks.

OOPS! is a brand-new concept in food retail, offering knockdown prices for hundreds of items. The retailer prevents products from being wasted by repurposing them, items may have ended up in the clearance section for a number of reasons, such as over-production, packaging errors, or the goods being the wrong shape.

OOPS! has its own purpose-built manufacturing site in Liverpool where is repackages all items. Food that was set to be surplus – but is more than safe to eat – is repackaged and stocked on the aisles for customers to purchase. All products go through a strict testing process to ensure they are still perfect to serve as a tasty meal for family or friends.