Europe’s largest golf retailer, Warrington-based American Golf, has bought the iconic High Legh Park Golf Club in Knutsford, Cheshire in a £2.7m deal.
It marks the first time the retailer has owned an entire golf complex inclusive of courses, retail outlet, conference and event facilities and a food and beverage offering.
The High Legh Park Golf Club investment, facilitated by specialist golf and leisure brokerage, HMH Golf & Leisure, supports the fast-expanding company’s strategy for growth.
This is the latest of many significant site investments for American Golf in the past six months. The business recently invested £650,000 in its Trafford ‘superstore’ in Greater Manchester and overhauled its stores in Milton Keynes and Hull, as well as creating a new flagship store in New Malden, Surrey, with its revamped Netherley, Liverpool store scheduled to open on May 8.
The retailer has also put significant investment into new golf ranges in Rossendale, Lancashire and Hemingford Abbots in Cambridgeshire.
Developing golf ranges is a key part of American Golf’s growth strategy, with the increased facilities offering more of a leisure destination and widening the audience appeal.