Haier, the global brand for major appliances, has created 30 jobs at a state-of-the-art brand activation centre within new premises at its Warrington headquarters on Birchwood Park.

The facility will allow the firm to showcase its UK brands – Hoover, Candy and Haier – and is a further reinforcement to the group’s commitment to and investment in the North West of England.

Located directly opposite its office at Birchwood Park, the facility spans 7,234 sq ft and comprises several zones, providing separate showroom areas for each brand, a chef’s theatre for cooking demonstrations, a meeting centre including an auditorium, four meeting rooms and ample breakout space and relaxation space.

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