Unilever has today announced the launch of Persil Powergems, a ground-breaking new format in laundry detergent, for one of the country’s best-loved brands. Persil Powergems is a unique innovation, with more than 20 patents and patents pending, and an €18 million investment in its development, led from Unilever’s R&D centre in Port Sunlight, Wirral. Persil Powergems advanced gem formulation represents the first breakthrough innovation in the laundry category for a decade.
The launch reflects Unilever’s significant investment and commitment to R&D and science-led manufacturing in the North West. Following its development at Port Sunlight, Persil Powergems will be manufactured at the site of William Lever’s first factory in Warrington. Unilever sees great opportunities to use this home-grown technology in its other laundry brands in international markets in the future.