Warrington-based Stuart Canvas has secured a partnership agreement with one of the biggest names in world cricket.
The Woolston company, a leading provider of sports ground and industrial covers, has struck a deal with Gray-Nicolls to jointly promote and support cricket related products worldwide.
Stuart Canvas will become the ground equipment partner of Gray-Nicolls and Gray-Nicolls become Stuart Canvas’ clothing partner in cricket.
The strategic partnership will see both companies work in partnership to promote and sell each other’s cricket products through their various channels both on and off-line, including the company’s websites and brochures.
Both businesses will also share customer contacts and work more closely together on marketing and promotions across schools, clubs or counties.