A new pay-per-click (PPC) agency has been launched in Warrington by marketing duo Davor Parker and Laura Blackburn.

The firm, Tiger Eye Digital, will serve clients directly in addition to offering white label PPC services to other North West marketing agencies.

The setup and management of PPC campaigns across platforms such as Google Adwords, Bing, Twitter, Facebook and LinkedIn will be among the company’s core services.

Tiger Eye’s founders met while working at online booking agent Citybase, where PPC activity served as a major contributor to growth and drove the firm’s annual booking values to £20m.

Davor, who was Citybase’s managing director, left the business after it was acquired in May 2016 by rival agency SilverDoor. Laura, meanwhile, handled Citybase’s paid online marketing requirements.

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