A beauty and personal care brands owner headquartered in Birchwood has been acquired by a group headed up by one of Yorkshire’s most successful entrepreneurs.

I Love Cosmetics (ILC), which is headquartered in Birchwood, is set to “grow with flair and passion” after being snapped up by Graham Royle’s GRI Group, becoming a subsidiary of GRI Brands Ltd.

The acquired business will continue to operate with its existing team, headed up by managing director James Brown, supported strategically by Graham Royle, ILC’s new chairman and chief executive.

ILC is a brand owner focused on the health, beauty and toiletry markets. Innovative and contemporary products include beauty care, bath and body, hair care and lip care, which are sold to many key markets around the globe and appeal to many target consumer categories.

ILC’s brand portfolio includes I Love…, New York Professional, The Good Stuf! and Balmi.

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