Global digital agency Jellyfish has established its first presence in the North after acquiring Warrington-headquartered Latitude from TransUnion (formerly Callcredit).
Latitude will become fully integrated into the Jellyfish group, which employs over 700 people across 18 offices worldwide. The deal coincides with the launch of Jellyfish’s new office in Dubai – Latitude also has a base there.
Headed up by director Rick Lamb, Latitude’s clients include Gladstone Brookes and UAE-based real estate development company Emaar.
Lamb will become a regional director of Jellyfish for the North, while the Dubai office will be headed up by Shanil Jagatia, who joined Jellyfish as managing director Middle East at the start of 2019.
Jellyfish is a digital partner to some of the world’s leading brands including Uber, Ebay, Disney, Spotify, Nestlé, Ford, Aviva and ASOS, acting either as a consultancy, agency, training or technology partner.