Betfred, the Warrington-based privately-owned retail bookmaker, and Saratoga Casino Black Hawk, have signed an agreement to offer sports betting throughout the state of Colorado, in the US.
Subject to regulatory approval, Betfred and Saratoga Casino will be opening a full sports book at the casinos Black Hawk, Colorado property, as well as offering mobile and internet betting for customers within the state of Colorado.
Betfred has been established since 1967 and is one of the biggest sports betting brands in the UK with more than 1,500 retail outlets and a leading online platform. It also operates online and mobile products in Spain.
Betfred will also provide compliance, support, marketing and trading as part of the business partnership.