For many small businesses, implementing social media as part of your marketing mix can seem to be either very expensive, or incredibly time consuming. We look towards some of the brands that are very active on social media, the likes of Oreo, Asda, O2 and others that have sizable social media teams and realise there’s no way we can compete with the quantity of content they produce.
Big brands have large marketing and content teams, with dedicated social media managers and executives to help deliver killer campaigns, with sizable budgets.
What we need as a small business, is a way to communicate with customers that we have and the ones we’d like to have, that doesn’t require a small fortune in budget, or dedicated staff members to strategize, plan and implement.
The good news is that there are plenty of tools that are useful to help curate, plan and implement your social media strategy without the need for any big budgets.