We passionately believe that Cheshire and Warrington is the best place in the UK to ‘live, work, invest and relax’. We are a sub-region with a track record of outstanding economic performance, coupled with an outstanding array of urban, semi-urban and rural communities and natural resources.
During the development of this Strategy, 80% of business leaders said that quality of place was an important factor in investment decisions. The LEP recognises this and the need for a clear set of compelling messages, suitable for a range of audiences, that can sell the benefits of locating in Cheshire and Warrington to the wider world.
There are though things that we need to focus on to ensure that the positive messages we share are backed up ‘on the ground’ so that the reality for potential inward investors and residents matches the vision we promote. We have to invest in order to maintain our position of strength, relative to other places, and create the kinds of places that meet the needs of current and future residents, businesses, visitors and learners.