Innovate UK is to invest up to £1 million in early-stage, human-centred design projects. These projects will help businesses identify high-value innovation opportunities and generate ideas for new products, services or business models that align with customer demand.

Proposals should use recognised human-centred design processes to understand customer motivations and behaviour, inspire new ideas, support decision-making and inform innovation strategy.

We expect projects to cost no more than £60,000 in total. Projects should last no more than 6 months.

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