G&J Distillers in Birchwood has launched a new production line for miniature bottles as the ‘golden era for British gin’ continues into 2019.
The new line for 20cl ‘minis’ is expected to see the distillery continue to be a driving force for the global growth of gin, which grew 173 per cent worldwide in the last year, reaching £2.2 billion in sales in the UK alone.
It was a particularly positive year for G&J’s flagship brand, Greenall’s, which sold more than 400,000 nine-litre cases in a year for the first time.
The introduction of the miniatures line is expected to further boost the company’s UK and global sales for its popular gin brands, which include Bloom, Opihr, Thomas Dakin and Berkeley Square, as well as Greenall’s, which has been handcrafted in Warrington since 1761.
The first run of the new production line, which can produce up to 200,000 miniature gin bottles per week, was officially started by Warrington North MP, Helen Jones, after she met with Warren Scott, co-founder of G&J’s owner Quintessential Brands.